My Shop Today is the official online store for Reader’s Digest in Australia, New Zealand and more recently South Africa and Asia.
MST contains a huge variety of products across a range of categories from home and 
lifestyle, books and home entertainment, jewelery and gifts, magazines and much more. Customers are also able to subscribe to regular newsletters and enter MST promotions for prizes, as well as have the opportunity to enter the Reader’s Digest Sweepstakes.
Since launching late October 2010, My Shop Today sales exceeded prior year store results – up 9% over the same time last year, which is also an all time record result for ANZSA monthly store sales.