Brands Tap Hot Social Media Tools to Connect and Mobilize Their Communities of More Than 25 Million Home Cooks to Bake a Difference for Those in Need
Seattle, WA (PRWEB) December 01, 2011 –Today, two of the biggest names in home baking, Allrecipes.com and NESTLÉ® TOLL HOUSE®, kicked-off the second annual Cookies Across America campaign, a grass-roots program focused on leveraging the powerful reach of online community and social media channels to mobilize millions of home cooks to bake and share cookies with those in need this holiday season.
This year, cooks from the Allrecipes.com and NESTLÉ TOLL HOUSE communities are expected to bake more than 1 billion cookies in December alone—enough cookies to circle the globe twice! Similar to 2010, the year’s most popular Christmas cookies are expected to be sugar cookies, chocolate chip cookies, gingerbread cookies, and spice cookies. While many of these cookies will be consumed at home or shared at holiday parties, a good portion will be shared with those in need. According to Allrecipes’ 2011 Holiday Cooking Trends survey, 96 percent of home cooks believe sharing holiday cookies is a good way to show they care. Top recipients for holiday cookies include friends and family, co-workers, troops, first responders, church groups, and the postman.
All home bakers are invited to participate in Cookies Across America. To learn more about how to get involved, pledge, mobilize networks of friends, and share personal experiences, cooks can visit the Cookies Across America Facebook page. Program participation may include sharing home-baked cookies or cookie baking supplies with local food pantries, the homebound, emergency and homeless shelters, senior centers, lunch programs, first responders, elder living facilities, community agencies, and/or homebound neighbors. For those who would like to throw or attend a Cookies Across America-themed event such as a cookie exchange party, December 10th has been designated as the official 2011 Cookies Across America Bake a Difference Day. Home bakers can sign up to throw or attend a party on the Cookies Across America Meetup page.
“The Cookies Across America program embodies what our communities are all about: cooking, caring and, most importantly, sharing,” said Esmee Williams, VP of brand marketing at Allrecipes.com. “We encourage our passionate home cooks to give back to their communities this holiday season by sharing the comfort of simple home-baked cookies.”
“NESTLÉ TOLL HOUSE is excited to celebrate with Allrecipes.com for the Cookies Across America program,” said Jim Coyne, Director of Marketing, Nestlé Baking. “Sharing fresh-baked treats with loved ones is synonymous with the holiday season, and we could not be happier to help spread the love of cookies and baking to those in need this season.”
Allrecipes.com offers endless resources for home cooks looking for cookie inspiration this holiday season including thousands of top-rated cookie recipes, a Cookie Countdown beginning December 1 featuring holiday cookie recipes and baking tips for the 25 days leading up to Christmas, and Allrecipes’ Christmas – 100 Best Recipes from Allrecipes.com eCookbook featuring the best tried-and-true recipes for holiday meals, along with delicious cookie ideas perfect for giving and sharing. Participants can learn more about the program and share their stories on the Cookies Across America Facebook page.
Allrecipes, the world’s largest digital food brand, receives 750 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, videos, profiles, and blogs on the web and mobile devices. For 14 years, the brand has served as a dynamic, indispensable resource for cooks of all skill levels seeking everyday and holiday meal solutions. Allrecipes’ global, multi-platform brand is comprised of 17 websites, 10 apps, and 13 eBooks serving cooks in 22 countries and 11 languages. Allrecipes is part of The Reader’s Digest Association, Inc. For additional information regarding Allrecipes, please visit Allrecipes.com.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.