Move Underscores Readers’ Desire for More Healthy Selections and Enhances Digital Appeal of the No. 1 Food Magazine
New York and Milwaukee—October 23, 2012 — The Reader’s Digest Association, Inc., the global multi-brand and multi-platform media and direct marketing company, today announced that its Taste of Home publication will be strengthening its focus on health with more content devoted to healthy cooking, eating and living. Beginning in January, Taste of Home will incorporate content from its Healthy Cooking publication into Taste of Home, the No. 1 food magazine in the country.
In addition to providing readers with more choice and greater nutrition and lifestyle information, the move will provide advertisers additional opportunities for reaching their target audiences through both print and digital channels. Reader’s Digest Association’s core media properties—Reader’s Digest, Taste of Home and The Family Handyman—are among the few publications in their competitive set that have been able to grow or maintain advertising revenue in recent years by offering advertisers innovative traditional and digital ad programming.
Taste of Home will double the amount of healthy content, which will be easily identified in the index and by a “healthy” icon. In addition, subscribers will continue to be able to access quality healthy recipe and lifestyle content digitally through the Healthy Cooking hub on tasteofhome.com, as well as Healthy Cooking special interest publications and books.
“Over the last year, Reader’s Digest Association has taken definitive steps to focus our resources on our core media properties such as Taste of Home, Reader’s Digest and The Family Handyman, and this focus has been highly successful in enabling us to grow our advertising while continuing to provide consumers with the content they love and trust,” said Robert E. Guth, President and CEO of The Reader’s Digest Association, Inc. “We continue to develop innovative digital approaches to support and grow these properties, and we expect that a more robust Taste of Home digital and print presence will appeal to our readers as well as a broader base of advertisers. Given Taste of Home’s continued leadership in the food category, it makes good sense to roll more content and offerings into that popular publication.”
Healthy Cooking will publish its last stand-alone issue in December/January; current subscribers will automatically receive Taste of Home starting in February/March.
“Like Americans in general, the Taste of Home community of contributors and subscribers is more interested than ever in making the food and lifestyle choices that keep their families both happy and healthy,” said Catherine Cassidy, Editor-in-Chief of Taste Of Home. “While we’ll be keeping the family-treasured recipes that have made our magazine the favorite of home cooks, we’ll be adding more health-related recipes and information to stay in step with the nation’s changing tastes.”
About Taste of Home
Taste of Home is the leading multi-platform producer of information on food, cooking and entertaining, serving home cooks engaging media that capture the joy and comfort received from food made with love. The world’s largest circulation food publication, Taste of Home magazine has a circulation of 3.2 million. The brand also features Simple & Delicious magazine, which is published bimonthly; best-selling bookazines; newsstand specials; and popular cookbooks. The Taste of Home Cooking Schools attract more than 300,000 attendees annually. Tasteofhome.com is a top destination for engaging audiences with kitchen-tested recipes, how-to techniques, cooking videos and lively community forums. Learn more at tasteofhome.com. Like us on Facebook and follow us on Twitter.
About The Reader’s Digest Association, Inc.
Reader’s Digest Association is a global media and direct marketing company that educates, entertains and connects more than 140 million consumers around the world with products and services from trusted brands. With offices in 40 countries, the company reaches customers in 76 countries, publishes 75 magazines, including 49 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 62 branded websites and sells 30 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.
For further information contact:
The Reader’s Digest Association
Ellie Rossi Tel: 646.747.7151