Building on the Commitment to Grow its Presence in the Digital Space, Launches New Interactive iPad Apps for Taste of Home, The Family Handyman and Reader’s Digest Canada
New York, Feb. 27, 2012 – Continuing its focus on expanding its presence in digital channels, Reader’s Digest North America has launched its first iPad apps for popular master brands, Taste of Home, The Family Handyman and Reader’s Digest in Canada. Now available for download, the most recent iPad apps follow the successful launch of the Reader’s Digest app in 2011.
“2011 was a year of continuous innovation and growth for Reader’s Digest North America. We continue to expand our footprint with 11 brands in North America on four platforms, including these new iPad editions for Taste of Home, The Family Handyman and Reader’s Digest in Canada,” said Dan Lagani, President, Reader’s Digest North America. “Our goal in 2012 is to see digital editions for some of our brands exceed newsstand sales by the end of the year. This is an important step in our efforts to provide consumers the content they want, when they want it, where they want it.”
Since joining Reader’s Digest, Lagani and his team have been aggressively expanding Reader’s Digest digital footprint. His team has forged significant gains with digital editions for tablets, with Reader’s Digest in 2011 being the most popular U.S. magazine on Amazon’s Kindle and among the most popular content plays on Amazon’s Kindle Fire, Barnes and Noble’s Nook, and Apple’s iPad. Lagani anticipates that Reader’s Digest will sell more digital editions in 2012 than print editions on traditional newsstands. Lagani has said what has been accomplished with Reader’s Digest in 2011 would be the template for master brands Taste of Home and The Family Handyman, with the new iPad apps a significant start to delivering on that commitment in 2012.
The Taste of Home iPad App:
Taste of Home is a go to resource for consumers for the holidays and any time of year, and the new iPad app allows for an unparalleled exchange of tried-and-tested family recipes to help with holiday entertaining. This is the essential app for any home cook, complete with easy-to-follow step-by-step instructions, delicious food photography, and reliable kitchen tips. Another feature allows favorite recipes to be instantly shared with friends and family across Facebook, Twitter and email. Users can pose questions and give feedback directly to the Taste of Home editors, as well as enter Taste of Home contests, all from within the app.
The Taste of Home app is free to download from iTunes. A full-year digital subscription is $14.99 via the app. Individual bimonthly issues, starting with the February/March 2012 issue, can be purchased for $3.99. Current subscribers to the Taste of Home print edition will receive complimentary access to the iPad editions for six months by downloading the app and selecting “Current Magazine Subscriber.”
The Family Handyman iPad App:
The pages of The Family Handyman come to life on the iPad with interactive, step-by-step videos on DIY home improvement projects, how-to techniques and essential DIY tips from the pros. The Family Handyman’s expert editors are featured in instructional videos. Glossy, photo slide shows illustrate the step-by-step DIY projects.
Download The Family Handyman app for free from iTunes. A full year digital subscription is $14.99 via the app. Individual issues, starting with the February 2012 issue, can be purchased for $3.99. Current subscribers to the The Family Handyman print edition will receive complimentary access to the iPad editions for six months by downloading the App and selecting “Current Magazine Subscriber.”
The Reader’s Digest App for Canada:
Canada’s most-trusted and most-read magazine now offers a new, dynamic way in which to enjoy its monthly content with the launch of the Reader’s Digest App for iPad. Reader’s Digest’s iPad edition contains rich-media content and exclusive material not available in the print edition. The Reader’s Digest iPad app will also enable readers to share their favorite articles via email, Facebook and Twitter.
As part of a limited-time special offer, download the Reader’s Digest Canada app for free and enjoy the March issue at no cost. All future downloadable issues can then be purchased as either a one-time download for $3.99, a recurring monthly subscription of $1.99 or $19.99 for a one-year subscription.
About The Reader’s Digest Association, Inc.
Reader’s Digest Association is a global media and direct marketing company that educates, entertains and connects more than 145 million consumers around the world with products and services from trusted brands. With offices in 44 countries, the company reaches customers in 79 countries, publishes 86 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 82 branded websites and sells nearly 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.
About Reader’s Digest North America
Reader’s Digest North America comprises operations for Reader’s Digest Association in the United States and Canada. It is at the core of the strategy to expand its owned and operated brands, including Master Brands Reader’s Digest, Taste of Home and The Family Handyman, and its Enthusiast Brands Birds and Blooms, Farm and Ranch Living, Country, Country Woman and Reminisce, Best Health and Our Canada across multiple media platforms to provide consumers content when they want it, where they want it, to expand its Master Brands geographically, and to increase partnership opportunities. Reader’s Digest North America reaches consumers through its various print and digital magazines, websites and social media outlets, books and home entertainment products. Further information about the company can be found at www.rda.com.
Media Contacts:
Veronica Logue
Reader’s Digest North America
646.293.6307
veronica.logue@rd.com
Gary Davis
Reader’s Digest North America
646.293.6206
gary.davis@rd.com