Mission: To be the branded multi-media provider of choice for original, community-generated and curated content for selected communities. These communities are Lifestyle Communities and Reader’s Digest Community.
Our business operations in Lifestyle Communities are organized according to the shared interests of our customers. Our communities are Food & Entertaining, Home & Garden and Do−It−Yourself.
The editorial philosophy for our special interest magazines is focused on building communities of interest around each brand by following several core principles including:
- concentration on positive aspects of people and their lifestyles;
- encouragement of reader involvement;
- maintenance of low editorial costs;
- and emphasis on product quality.
A significant portion of the editorial content of our magazines is contributed by readers in each of the Food & Entertaining and Home & Garden communities.
Lifestyle Communities
Lifestyle Communities is the multi-media provider of choice for food, entertaining, home and garden communities, connecting with 1 out of every 3 Americans. Our original, community-generated and editorially created content speaks directly to people who buy, cook, entertain, design, build and influence peers more actively than any other audience.
Food & Entertaining
The Food & Entertaining affinity includes brands such as Taste of Home, the largest circulation food magazine in the United States, and Allrecipes.com, the world’s largest food site, serving 535 million annual visits from home cooks around the world. We also publish a number of special interest publications, books and bookazines.
| Brands |  |
 |
 |
 |
|---|---|---|---|---|
| Allrecipes |  | | | |
| Taste of Home | | | | |
| Taste of Home Healthy Cooking | | | | |
| Taste of Home Simple & Delicious | | | |
Quick Facts
Allrecipes is the world's #1 digital cooking brand.
Taste of Home has more Facebook fans than any other cooking brand.
Home & Garden / Do-It-Yourself
The Home & Garden affinity publishes several leading magazines including Birds & Blooms and Country, with a total paid circulation of approximately 6.6 million, reaching over an estimated 24 million magazine readers. We also sell home and garden-related bookazines, books, catalog merchandise and travel tours.
Our Do−It−Yourself ("DIY") community embraces a dual audience of hands-on consumers who enjoy the do−it−yourself lifestyle. Between the male−oriented The Family Handyman brand, and the female−skewed freshHOME brand, we reach more than five million DIY enthusiasts each month through magazines, bookazines, the FamilyHandyman.com website and the freshHOME newsletter and blog.
| Brands | |
|
|
|
|---|---|---|---|---|
| Birds & Blooms | | | | |
| Country | | | | |
| Country Woman | | | | |
| The Family Handyman | | | | |
| Farm & Ranch Living | | | | |
| freshHOME | | |||
| Reminisce | | | |
Quick Facts
The Family Handyman is rated the "most useful" publication in America, based on a survey of subscribers of more than 300 magazines.
In 2009, freshHOME was named one of the top 15 launches of the year by media expert Samir Husni, better known as "Mr. Magazine."
Reader's Digest Community
Reader's Digest Community is the home of all Reader's Digest-branded businesses, including magazines, websites, digital newsletters, mobile applications, special interest publications, books, music and video. Leading the product portfolio is Reader's Digest magazine, the most widely read magazine in the world.
| Brands | |
|
|
|
|---|---|---|---|---|
| Reader's Digest | | | | |
| Reader's Digest Best You | | |||
| Reader's Digest Large Print | | |||
| Reader's Digest Select Editions | |
Quick Facts
Reader's Digest reaches more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined.
Reader's Digest magazine sells more copies per issue on Kindle than any other magazine brand.