Mission: To be a dominant multi-channel direct marketer of content, products and services in selected countries globally. Direct Marketing businesses include Asia Pacific/Latin America, Europe, Canada, and Lifestyle & Entertainment Direct.
International
Our international businesses are direct marketing companies that leverage our direct marketing and database capabilities along with our global reach across 78 countries to develop a customer base that purchases content, product, and services, under brands that we own as well as brands owned and developed by third parties. These segments market products and services that address lifestyle needs across multiple communities including health, cooking, gardening, travel, hints and tips, among others. We are best known in these segments for our books and home entertainment products and services, our flagship magazine, Reader’s Digest, and our Trusted Brands platform.
We are diversifying and increasing product and service offerings beyond publishing, as well as creating new catalogs and marketing efforts to meet the specific needs of our various customer segments. Catalogs that are currently available include health, cooking, vitamins, jewelry, skin care, gardening among others. We are also focusing on better serving one of our largest customer segments, the 50+ market, with select targeted products and services.
Europe
| Brands |  |
 |
 |
 |
|---|---|---|---|---|
| Reader's Digest Europe |  | | | |
| Daheim in Deutschland | | | | |
| Das Beste | | | | |
| Meidan Suomi | | |||
| Mes Meilleures Recettes | | | ||
| Paprika | | |||
| Polska Wita | | | ||
| Receptar | | |
Quick Facts
We operate the #1 Do-It-Yourself magazine in the Czech Republic (Receptar) and the #1 leisure magazine in Finland (Meidan Suomi).
Asia Pacific/Latin America
| Brands | |
|
|
|
|---|---|---|---|---|
| Reader's Digest APLA | | | | |
| Handyman | | | | |
| HealthSmart | | | ||
| MyShopToday | | |
Quick Facts
Reader’s Digest products are sold in all nine of Asia’s largest nations, including China, Japan, Russia, Hong Kong and Indonesia.
Canada
| Brands | |
|
|
|
|---|---|---|---|---|
| Reader's Digest Canada | | | | |
| Best Health | | | | |
| Our Canada | | | | |
| Plaisirs Sante | |
Quick Facts
We operate the #1 general interest magazine (Reader’s Digest) and the #1 women’s health magazine in Canada (Best Health).
Lifestyle and Entertainment Direct
Our Lifestyle & Entertainment Direct segment is a direct marketing business that sells a diverse array of products, primarily through DRTV. Products include music compilations and video products sold under the Time Life brand, which we license from Time Warner Inc. and Time Inc., new music content released on our Saguaro Road label, as well as fitness and other products released under our Direct Entertainment Media Group brand.
We utilize multiple channels to market our music, video and lifestyle products, including long−form (typically 30 minute "infomercials") and short−form (two minutes or less) television advertising, direct mail, the Internet and direct sales. DRTV and retail sales are the main drivers of this business in the U.S.
We have also established our own proprietary recording label, Saguaro Road, through which we have presented established artists, leading to several strong−selling CDs and high−profile awards, including three 2009 Best Album Grammy award nominations and the winner of the Best Album Grammy award in 2009 in the best traditional gospel album category for The Blind Boys of Alabama's Down in New Orleans. And the 2011 Grammy for Best Bluegrass Album, Patty Loveless' Mountain Soul II.
| Brands | |
|
|
|
|---|---|---|---|---|
| DEMG | | | ||
| Saguaro Road | | | ||
| Time Life* | | |
Quick Facts
More than a million songs have been downloaded from Saguaro Road since 2007.