| Magazines and Websites | |
| Magazines published: | 75 globally including 50 editions of Reader’s Digest |
| Global circulation, all titles: | 34 million |
| Global readership, all titles: | More than 100 million |
| Languages, RD magazine: | 21 |
| Global circulation, RD: | 11.6 million |
| Global readers, RD: | Almost 70 million |
| 1 million+ circulation: | Seven magazines (Reader’s Digest, The Family Handyman, Taste of Home, Taste of Home’s Simple & Delicious, Birds & Blooms, Country, Reminisce) |
| Websites, global: | 82 branded sites |
| Allrecipes.com | World’s largest online food community – US + 16 sites serving 21 countries |
| Books | |
| Books, Music, Video: | 36.1 million units sold (12 months ended December 31, 2010) |
| Trade (children & adult): | 8.9 million units sold (Calendar Year 2010) |
| Trade books sold in: | 46 countries, 35 localized editions |
| General Books sold in: | 41 countries |
| Select Editions sold in: | 33 countries, 20 editions, 18 languages |
| Illustrated Series sold in: | 16 countries, 7 languages |
| Music and Videos | |
| Video products sold in: | 37 countries |
| Music collections sold in: | 40 countries |
| Music recordings owned: | 23,000 in RDA’s proprietary vault |
| Gold, Platinum, Multi-Platinum | 51 certificates |
| In addition, Direct Holdings markets music and video, including Time Life-branded under license as well as non-publishing products. | |
| Direct Holdings products shipped: | 3.3 million in CY’10 |
| Non-published Products | |
| We market a variety of non−published products, including vitamins and related health products, jewelry, merchandise, wine, tours, financial services, mailing list rentals and royalty and license agreements. | |
| Non−published products and services are becoming increasingly important in our array of offerings to our customers. We have launched community−based catalogs, some using the Reader’s Digest brand and others not, in health, cooking, gardening, outdoors, wine, jewelry, vitamin, and skin care, that contain select, quality products for our customers. We also offer financial services to help meet the diverse needs of our customers. | |
| DRTV | |
| We utilize multiple channels to market our music, video and book products, including Direct Response Television (DRTV) using long−form (typically 30 minute “infomercials”) and short−form (two minutes or less) television advertising, outbound telemarketing, direct mail, the Internet and direct sales. | |
| In an initiative we call DRTV Plus, we intend to build on our DRTV marketing success in fitness products by utilizing this channel to market owned and licensed lifestyle products offered through our Lifestyle & Entertainment Direct segment, which includes both fitness and household products. Retail
We publish books for children and adults that are sold primarily through retail stores of all kinds. Last year we sold nearly 9 million books across 46 countries and in 35 languages. |
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