Launch underscores RDA’s commitment to its digital strategy
New York, New York —November 12, 2012 — The Reader’s Digest Association, Inc., the global multi-brand and multi-platform media and direct marketing company, today announced the launch of its new Reader’s Digest Books section on the iBookstore. The launch establishes a single location for consumers to easily find digital books published by The Reader’s Digest Association (RDA) at iTunes.com/ReadersDigestBooks.
These releases reinforce RDA’s commitment to offering the best content through a broad range of digital platforms. The popularity and prominence of Apple’s storefront for books will connect Reader’s Digest with new customers, while providing existing customers with a new digital channel for accessing Reader’s Digest content. The new section features more than 150 Reader’s Digest books in five categories including Health, Mind, & Body, Cooking, Do-It-Yourself (DIY), General Reference, and Children’s books.
“The number of readers who receive our books and magazines on iPhone, iPad and iPod touch continues to escalate,” said Robert E. Guth, President and CEO of Reader’s Digest Association. “The Reader’s Digest section on the iBookstore is the ideal outlet for consumers to enjoy our books through yet another channel.”
“Our readers appreciate the visual qualities of our books,” said Harold Clarke, President and Publisher, Books and Music at Reader’s Digest Association. “The superb graphic layout the iBooks App provides brings out the best in our books and we’re excited to have a reading platform and a storefront that delivers our books digitally with great quality.”
The Reader’s Digest section on the iBookstore can be found at iTunes.com/ReadersDigestBooks.
Elliot Schimel for Reader’s Digest Association